How brands grow

by Byron Sharp

The book debunks many popular notions about marketing and reveals how brands truly grow. Byron Sharp explains that a brand's primary goal is to increase reach and attract more customers, not just to appeal to a "loyal audience." Drawing on research and data, the author explores the laws of consumer behavior and offers insights that help build more effective and realistic marketing.

• Format

  Digital First Edition

• Language

  English

• Age rating

  Age 16+

• Published

  Published 2010

• Tags

  Business Management, Marketing and Sales