Blue Ocean Strategy

by Renée Mauborgne

A strategy book that introduces the concept of creating uncontested market space instead of competing in saturated industries. Renée Mauborgne and W. Chan Kim explain how companies can achieve growth by focusing on value innovation and differentiation.

• Format

  Digital First Edition

• Language

  English

• Age rating

  Age 16+

• Published

  Published 2005

• Tags

  Non-fiction, Business and Personal Finance, Business Management