Influence: The Psychology of Persuasion

by Robert Cialdini

This book explains the key principles that make people say yes, including reciprocity, commitment, social proof, authority, liking, and scarcity. Robert B. Cialdini draws on research and real-life examples to show how persuasion works in everyday situations. The book is widely used in marketing, sales, and behavioral science.

• Format

  Digital First Edition

• Language

  English

• Age rating

  Age 12+

• Published

  Published 1984

• Tags

  Business and Personal Finance, Marketing and Sales, Study Guides and Textbooks